The son of a prominent business family, Bobby (30) was born surrounded by wealth and was spoiled since birth. As all he has known is money, Bobby thinks his financial status impresses people, and because of this, much of his personality is a facade. As an average-looking man, Bobby uses expensive clothing, jewelry, and too much cologne to get attention and (in his mind) admiration.

Throwing tantrums, being rude to waiters, and treating people "beneath him" in an undignified way is his way of life. Bobby's hubris is matched in quantity only by cringe-worthy moments where he shows off his latest purchase and causes people to roll their eyes at his arrogance.

Bobby has his eye on Esha, but not in any sincere way; he wants her because she is not interested, and he intends for her to be a trophy wife who will earn him all of her parents' money in dowry. Despite his self-centered nature, Bobby does not understand why most women are not interested in him.